Friday, July 22, 2011

Yesterday's Outfit

Up-and-comer: Emma Andersson

Swedish fashion of course lies close to my heart as I'm a Swede. I think this little country is flourishing and today we have a crazy amount of fashion blogs, it's unbelievable! A few years ago it all started: girls in their teens began blogging about fashion and now we have a huge generation that are fashion bloggers. It's a little bit scary that there are so many, I hope they don't all rely on getting money from ads and stuff from sponsors... But at the same time people have an interest which makes them meet new people, they write and take beautiful photos, they develop their creative minds and so on...

Another trend we are seeing here in Sweden is that a lot of people are going to design school. We have a lot of successful brands like Acne, Cheap Monday, Whyred, Odd Molly, to mention a few. Yesterday I found this new inspiring Swedish designer, Emma Andersson, which had been featured in Dazed Digital with an interview. I adore people that breaks with the mainstream and as you can see in the pictures of her designs she's doing this beautifully. If I would predict anything right now, it is that maybe Stockholm will be a new fashion capital and that its fashion week will be in the same class as Paris, Milan, New York and London one day.

Photos: Dazed Digital

Tuesday, July 19, 2011

Nina Ricci Fall Campaign

One of the best fall campaigns I've seen so far, gorgeous dress and striking lace waist. With model Malgosia Bella and styled by Inez & Vinoodh.

Monday, July 18, 2011

Today's Outfit

I really like the pattern of my new tights, they look like something that Viktor & Rolfs would have designed for their Spring 2009 collection.

När jag köpte dessa strumbyxor föll jag direkt för mönstret. Det ser ut som Viktor & Rolf kunde designat dem till sin vårkollektion 2009.

Blog Tip! Wild at heart

I'm totally hooked on this blog Wild at heart, the bohemian lady behind it is Kelly Ash and she's one cool model. On her pages she mixes photos of her work (when she models) with pictures of a night out on the town with friends and some inspirational photos from Kate Moss to Brigitte Bardot. Kelly's bohemian chic looks never stop, it was really hard choosing the best pictures of her because there are so many. I'm posting a video she's in wearing a Budweiser dress.

Tips from the past:


Purple Diary

Viktor Vauthier

Sunday, July 17, 2011

Wish List

Dress from, Sunglasses by Alexander Wang, Shoes by Alaïa, Chanel books, Underwear by Elle Macpherson, Ring from TopShop, Bag from ASOS, Abstract painting of Anna Wintour,

Yesterday's Outfit